The operating system for a studio
Website, web shop, classes, emails and Instagram for Eva Vandoorne’s studio in Bruges. All in one dashboard, so she never loses focus on the craft.
Bruges · Site, web shop, dashboard and automations · 10 weeks·studiotafereel.com
The problem
Eva runs Tafereel on her own. Besides teaching, throwing and glazing, every week brings a pile of work that has nothing to do with her craft.
Classes and payments
Bookings came in through a Google Form. Then checking by hand who had paid and who was still waiting for a seat.
Sales
Selling a piece meant a message and a bank transfer. She kept track of the stock herself.
Customer contact
Eva answered every confirmation, reminder and question herself, one by one.
Staying visible
Instagram was the only window. Every post, newsletter or ad started from scratch in a separate app.
The question: can all that work run by itself, so Eva can focus again on the craft she started Tafereel for?
How we solved it
One system that takes over all the work around the craft, part by part.
The dashboard in action
Four real tasks, start to finish: a set of stories, a blog, a newsletter and an ad. This is how Eva does her marketing without leaving her dashboard, and without opening ten other apps.
Pick a template for a piece, add a drawing, preview it and schedule it.
One calendar, never overbooked
Classes, pick-ups, drops and posts share one week. Eva schedules a class with a fixed number of seats and it is online right away. When a class is full, nobody else can book it.
Managing classes and promotions
Eva changes photos, prices and copy herself. She switches on a promotion in a few clicks and it is on the site right away: in the menu with a countdown and on the class page.
Running the web shop herself
Packing orders with one button, and scheduling a new collection as a drop. On the site the countdown starts right away, and anyone can pre-order.
Customer contact that runs itself
Every step has its own email in Tafereel’s house style, in Eva’s voice and from her own address. Customers always know where they stand.
After booking
Je les is geboekt
Feel it yourself: book a class or order a piece, and see which email you get.
To studiotafereel.comPaying and confirming without manual work
Customers pay through Stripe and get their confirmation through Gmail, from Eva’s own address. Instagram, Facebook, Meta Ads and Google hang off the same system.
Stripe
Gmail
Instagram
Facebook
Meta Ads
Google- Stripe
- Gmail
- Instagram
- Facebook
- Meta Ads
- Google
- Stripe
- Gmail
- Instagram
- Facebook
- Meta Ads
- Google
A site that books and sells
Warm and calm, like the studio. Visitors book a class, buy a piece or give a gift card, just as smoothly on a phone as on a computer.
The result
For a one-person studio every hour counts. This is what changed.
- online booking and payment, even when the studio is closed
- 24/7
- online booking and payment, even when the studio is closed
- emails that go out by themselves, in Eva’s own voice
- 35
- emails that go out by themselves, in Eva’s own voice
- parts in one dashboard, from classes to ads
- 7
- parts in one dashboard, from classes to ads
- times overbooked: a full class is really full
- 0
- times overbooked: a full class is really full
Booking classes
Bookings through a Google Form, then following up everything by hand
Customers book and pay online themselves, the confirmation goes out by itself
Payments
Checking bank transfers one by one
Paying online with Bancontact or card, processed right away
Full classes
A cancellation becomes an empty seat
The waiting list gets an email the moment a seat opens up
Selling
Selling pieces through messages on Instagram
Her own web shop with drops, pre-orders and gift cards
Customer contact
Typing every confirmation and reminder yourself
35 emails in her own style, each at the right moment
Making posts in separate apps, from scratch every time
Posts, stories and reels from her own templates, scheduled ahead
Advertising
Figuring out Ads Manager or hiring an agency
Advertising herself, step by step, no agency needed
Overview
Everything spread over Instagram, emails and notes
One dashboard with tasks, planning, revenue and customers
See it working live
We show you the dashboard live and look together at how it would work for your business. Free and without obligation.
